Live Content examples: https://drive.google.com/drive/folders/1FjRvcTwcHatXsNPDtwhQv8GodctZOyV2?usp=sharing

“GRWM for the Moments That Make You Smile”

“Before vivi vs After vivi”

“How to Brush with vivi (and Why It’s Better)”

<aside> 💡 IMPORTANT: Make sure to go with the trends and be creative! (there is no wrong idea, if you think its fun and new, go for it!!)

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⚠️ Words & Phrases to Avoid (TikTok Shop Policy Violations)

❌ Do NOT say:

• “Helps/cures cavities”
• “Use the link in my bio”
• “Go to the vivi website”
• “Guaranteed results”
• “Toxins, chemicals, reverses damage, heals cavities”

TikTok penalizes anything that directs users off-platform or makes unverified health claims.

✅ Words & Phrases You CAN Use

✔ Say instead:

• “Supports enamel and healthy oral care”
• “Backed by real dentists”
• “Formulated with science-backed ingredients”
• “Whenever I’m getting ready to go out, I brush with vivi first!”