✨ Concept

Show the clear difference between what you used to brush with and what you use now. Highlight the change in your smile since switching to vivi — especially how much whiter and cleaner your teeth look.

This is a great way to give people a real comparison and show why the switch was worth it.

📸 What to Capture

• Start with your old toothpaste
  • Hold it up or use green screen to display it
  • Mention what didn’t work for you (feel, look, ingredients, results, it has fluoride)
• Show vivi
  • Clip of you brushing with vivi
  • Mention fluoride-free, using science-backed ingredients like nano hydroxyapatite (fluoride alternative that remineralizes and fortifies your enamel, xylitol (fights cavity-causing bacteria) and PAP (effective whitening for sensitive teeth)
• After brushing / current results
  • Show your smile now — emphasize the whiteness
  • Use natural light or a filter to bring out brightness (as long as it still looks realistic)
  • Bonus: include a side-by-side if you have a real before photo or video

😃 Caption Requirements

• Mention vivi as your new toothpaste and why you switched
• Tag @viviteeth + use hashtag #myvivismile

🧠 You Do You

• Use a trending format or your own style
• Keep it honest and clear — let your teeth speak for themselves
• Filter is okay if it helps showcase the whiteness without faking it

⚠️ Words & Phrases to Avoid (TikTok Shop Policy Violations)

❌ Do NOT say: