Unlike traditional toothpastes that rely on harsh ingredients like fluoride, peroxide or aggressive abrasives, vivi is formulated to strengthen and protect teeth with a clean, effective blend of clinically tested ingredients.

Our Key Ingredient Nano-hydroxyapatite, or (n-Ha) for short, is a special ingredient that’s actually made of the same stuff your teeth are made of. Your enamel (the hard outer layer of your teeth) is made up of 97% hydroxyapatite. So when you brush with vivi, you’re basically giving your teeth the exact minerals they need to stay strong and healthy.

vivi is:

• Fluoride-free, Toxic-Free, Paraben-free, and Peroxide-free
• Safe for sensitive teeth
• Formulated with nano-hydroxyapatite, a proven enamel-restoring ingredient
• Backed by dental science, not marketing fluff

🧪 Key Ingredients & Their Benefits

• 🌟 Nano-Hydroxyapatite (n-Ha)
  • n-Ha Repairs and Strengthens Enamel
    • Your enamel gets tiny scratches and weak spots over time from food, drinks, and brushing.
    • n-Ha is tiny enough to fill in those weak spots, like patching small cracks in a wall.
    • Over time, it helps rebuild enamel and make your teeth stronger with every brush.
  • n-Ha Helps Reduce Sensitivity
    • Sensitivity often comes from worn-down enamel that exposes nerve endings inside your teeth.
    • n-Ha works by sealing up those exposed spots, forming a protective layer.
    • This helps stop those “zingy” feelings from cold or sweet foods.
  • n-Ha Gently Whitens
    • By smoothing out the surface of your teeth, light reflects more evenly — giving you a naturally brighter smile.
    • Because it strengthens enamel instead of stripping it, it’s a safer alternative to peroxide.
    • You get whitening benefits without irritation or sensitivity.
  • n-Ha is Safe, Natural, and Recognized by Your Body
    • n-Ha is the same mineral your teeth are made of, so your body naturally accepts it.
    • It’s safe to swallow, non-toxic, and perfect for people with sensitive teeth.
    • Originally developed by NASA for astronauts who were losing enamel in space (yes, really).
• PAP
  • PAP stands for Phthalimido-Peroxy-Caproic Acid — but don't worry, no need to say all that in your video.
  • It’s a trending, non-abrasive, peroxide-free whitening ingredient
  • Gently lifts surface stains from things like:
    • ☕️ Coffee
    • 🍷 Red wine
    • 🍵 Matcha & tea
    • 🍝 Pasta sauce
    • 🍫 Chocolate
  • Unlike peroxide, it whitens without causing sensitivity
  • Works by breaking down stain molecules on the enamel surface, not by stripping your teeth
  • Safe for daily use, even on sensitive teeth
• Xylitol
  • A natural sweetener that helps reduce cavity-causing bacteria
  • Neutralizes acids and supports a healthier oral microbiome
  • Dentist-approved and safe if ingested
• Hydrated Silica
  • A gentle, naturally-derived polishing agent
  • Smoothly buffs away surface stains without scratching enamel
• Menthol + Fresh Mint Flavor
  • Clean, refreshing mint taste with no burn
  • Leaves your mouth feeling fresh, not overwhelmed

<aside> 💡

What about PEG-400 + SLS (Sodium Lauryl Sulfate) ?

While not “hero ingredients,” they play a small but functional role in making the formula feel and perform its best.

• We use a very small amount of PEG-400 and SLS (Sodium Lauryl Sulfate) to help with the texture and gentle foaming of the toothpaste.
• These ingredients are commonly used in many toothpastes and have been thoroughly tested for safety.
• They help give vivi that smooth, clean-feeling brush — without overpowering the rest of our clean formula. </aside>

🧼 Clean, Safe, and Effective

vivi is free from:

• Fluoride
• Peroxide